The Visit Canberra game and competition hub was created to promote Canberra's recent accolade as third best city in the world to visit, according to Lonely Planet. Users were shown an image and prompted to guess "Canberra or Can'tberra" indicating whether the image matched Canberra experience. The purpose of the game was to create awareness of the variety and quality of tourist attractions in the nations capital and entice them to enter the competition to win a weekend away in Canberra. Users could play up to 5 rounds each with 3 images to guess, and could enter as many times as they liked. The competition received thousands of entries and was regarded as a great success in driving awareness and engagement with Visit Canberra.

2018