After what had been a very challenging year, we decided to reward our agency contacts and foster positive sentiment within the industry, whilst promoting our amazing channel partners with our End of Year Extravaganza trade competition. We gave away $8000 worth of prizes, each aligned with a channel partner or key program. I worked with our creative agency JOY to guide and oversee production of assets, then built the final microsite with the competition pages myself. Supported by multiple EDM sends and regular stories and posts on our instagram feed, the comp was a resounding success with one of our highest number of competition entries ever. The success of the competition I believe also came down to eye catching, on-brand assets as well as an easy to navigate entry experience on both desktop, tablet and mobile. Our channel partners were thrilled with the resulting engagement and our sales team loved using the comp as a positive conversation starter in market.

November / December 2021