Foxtel Media commissioned a landmark research study by leading strategic insights consultancy Nature, to reveal the impact of engagement on advertising effectiveness. The study, involved qualitative and quantitative research and implicit behavioural measurement of over 3,000 Australians. To amplify these findings across the industry we created a custom microsite where users could submit their details to receive a copy of the full detailed report. The report findings were also shared via email flyer to our subscriber database and across our social channels.

View the full site here: www.foxtelmediaengagement.com

November 2020