Foxtel Media Upfront ‘25

On October 17, 2024, we hosted 650+ agency partners, VIP clients, and our entire staff at the newly reopened White Bay Power Station in Rozelle for the Foxtel Group’s Upfront '25 event. The evening highlighted key announcements regarding ROI partnerships, total audience measurement, and new content for BINGE, reflecting the Foxtel Group's transformation into a digitally-led entertainment company. The event garnered extensive media coverage and received highly positive market feedback.

As the creative lead for this event, I oversaw the development of an evolved visual brand that captured key themes of partnership, collaboration, and innovation. I led the production of all graphics for the 80-minute show, as well as the design for invitations, branding for event activations, production of supporting reels, and all post-event collateral. This included creating the event microsite, the show recording, a hype reel, and the go-to-market presentation for our sales team.

Foxtel Media's brand was showcased as a vital yet distinct part of the Foxtel Group.

The event's success was the result of close collaboration between our internal teams—Foxtel’s in-house creative team Balboa—and our trusted partners, including events agency Alfred and creative agency JOY.

You can view the microsite I developed, which houses the full event recording, announcements and event gallery, here:

https://www.foxtelmediaupfront25.com/

October 2024