In a first of its kind for the Australian TV industry, Foxtel On Oxford brought to life the premium Foxtel experience in a high quality, highly interactive venue in the heart of Oxford Street, Sydney.  

This innovative entertainment venue was created to showcase the very best that Foxtel has to offer creating immersive and dynamic opportunities to experience cutting edge Foxtel content and technology, learn and be inspired, to connect and be entertained.

As a Foxtel Media marketing initiative, I worked with the team that bought this unique experiential marketing hub to life. Foxtel On Oxford existed as a sub-brand of Foxtel with it’s own logo and unique look and feel. We built a website and dedicated social channels for the venue, which would hold over 88 events in the first 6 months of opening alone.

Then 2020 happend and COVID-19 changed the way we connect and collaborate with our partners. We had to close our beloved venue, but hope to create Foxtel On Oxford 2.0 some time in the future.

September 2019 - March 2020