2020 was an unusual year. Our trade marketing strategy had largely been centered around face to face events hosted in our pop-up experiential marketing space - Foxtel On Oxford. Suddenly this was no longer viable and we had to pivot to online formats to communicate with our trade audience. From this our Showcase series of events was born - a way to safely update, inform, inspire and entertain our partners and clients. Foxtel’s content deal with Warner Media is one of the biggest and most significant in recent years, making Foxtel the exclusive home of HBO and a huge catalogue of Warner content in Australia for years to come. Celebrating this deal and the amazing content it would bring to Foxtel subscribers seemed fitting for our first event in this series. The event also featured exclusive interviews with Matthew Rhys, star of Perry Mason, and Peter Roth, Executive Chairman of Warner Bros Television. I took the creative lead for this event, creating a bespoke event branding to showcase the incredible content and amplify the strategic messaging to our trade audience. Watch the highlights below.

July 2020