Kayo - Thanks A Mill - Showcase Event

This special live stream event marked the 1 Million Subscribers milestone for Foxtel Group’s dedicated sport streaming service Kayo. Capturing the remarkable growth of the Kayo brand, our live stream audience heard from Patrick Delany, Foxtel Group CEO, Julian Ogrin, Kayo & Binge CEO, Special guest Mim Haysom, Executive GM Brand & Marketing, Suncorp Group and Mark Frain, CEO of Foxtel Media. The event required a bespoke brand, establishing the strength of the combined assets of the wider group rather than focusing on one particular brand. With an advertiser focus, this event was led by the Foxtel Media team, in collaboration with the wider group and was well received by internal stakeholders as well as our audience. As creative lead, I developed a completely bespoke event brand and worked closely with the Fox Sports production team to bring the event to life. Check out the event branding and watch the full recording below!

May 2021