The Great Australian Lifestyle - Research Study presentation

First presented by Wendy Moore, GM of Lifestyle channels for Foxtel, at the Foxtel 2021 content showcase, The Great Australian Lifestyle is a research study commissioned to better understand lifestyle trends to inform programming investment and development strategy. This study was a huge, multi-methodology research study on our customers, and Australians as a whole, to further understand not just how they were living in that moment, but how they want to live in the future. Call it lucky, but the study began pre-COVID, and provides insight into the dramatic lifestyle changes that occurred as a result. I worked closely with Wendy’s team to ensure her graphics supported her presentation, as well as developing an accompanying presentation to be taken out by our sales team in market for advertisers and agencies who wanted a deeper dive into the research and what it meant for advertising and integration opportunities.

April 2021