Foxtel Media Upfront 2024

For our 2024 Upfront we chose to break away from the main land and host the event at Sydney’s iconic Cockatoo Island. The location was also symbolic of Foxtel Media’s strategic positioning, distancing ourselves from traditional non-STV networks and positioning ourselves firmly as a streaming business, embracing our digital future. With the help of our events agency Alfred, we presented exciting announcements around digital inventory, measurement, content and technology updates to a crowd of over 500 plus media industry peers.

As the creative lead for the event, this was a brilliant opportunity to showcase our refreshed visual identity alongside our strategic positioning as Australia’s Most Watchable. Our brand lifts inspiration from Foxtel’s in that of colors and fonts, but we used our own graphic devices and treatment to also set us apart from the other Foxtel Group brands. We are the advertising house of Foxtel and we sell the assets across all the consumer facing brands so it’s important for our brand to be platform agnostic. We harnessed vibrant, sunset-like gradients to showcase our exciting entertainment content, then switched to moody greens and blues to delineate when we were focused on Sport. Our chevron device which featured last year, symbolic of our dynamic and future-facing approach as a business, has evolved even further and appeared throughout the presentation and event collateral, while concentric curved lines added texture and a sense of moving forward.

I oversaw the production of all creative for the show, as well as all the additional creative collateral for the event: invites, signage, microsites, owned assets as well as developing assets for our staff to use in follow up presentations in market.

The microsite I built for the event, which houses the full recording and key take outs plus event gallery can be viewed here:
https://www.foxtelmediaupfront24.com/

October 2023