Foxtel Media moves to Fox Sports HQ Artarmon

Foxtel Media’s office has been in Pyrmont since it’s inception as MCN. In 2023 the decision was made to relocate our office to the building that is home to Fox Sports in Artarmon. This was a big change for our staff and a huge undertaking logistically, but it was also an opportunity to launch our new visual identity and strategic brand messaging to our staff. We also wanted to position the move as as positive, bring staff along the journey and get them excited for the move.

We started by creating progress videos - the first one showcasing our new unrenovated space and interviewing staff already working from that location, the second one highlighting the benefits of the building and interviewing Fox Sports talent that work from the location, and the third providing information about the area with a focus on lunch options.

The renovation of the space provided an opportunity to create physical branding. This would be an exciting platform to launch our refreshed visual identity. With the help of our creative agency JOY we developed a strategy for decorating the office and updating signage - showcasing our new look and feel and brightening up the space at the same time.

When it was finally time for staff to move in we also created a welcome book with everything they would need to know about public transport options, building facilities, key contacts and guidelines for our hotdesking system. We also gifted staff branded merchandise to celebrate our new home and being closer to our Fox Sports colleagues.

September 2023